Gymshark
Rebrand
The focus of this rebranding is on moms aged 25-34. These powerful women are living busy lifestyles. They take care of their kids all day, and barely have any time for themselves. Gymshark is devoted to helping these moms be more comfortable and feel more confident.
Real Life Strength
The goal is to increase engagement among women, but mainly mothers aged 25-34. By building a community-driven identity and showcasing the products being used in real life, there will be an increase in product consideration and overall brand engagement.
Shift perception from performance (weightlifting, “gymrat” mentality) to functionality and lifestyle balance built for the everyday life.
This age group participates heavily in low-impact workouts and is the most likely to purchase things on social media.
You Carry Everything.
Let Us Carry This.
We watch them while you show up for you.
An interactive event for moms - A pop-up pilates class and daycare sponsored by Gymshark.
The event will provide drinks, childcare items, Gymshark merch, etc.
The event encourages UGC from invitees, shares, and earned media coverage.
Messy Strength
Strength for what really matters.
These social media ads are designed to showcase how hard working moms wear their Gymshark. Even on the busiest and most stressful days, Gymshark is there to provide a boost of confidence and to help moms feel like themselves.